GRAYSCALE Releases New OMV For “in Violet”

The Second Single Off NELLA VITA Available Sept. 6

Philadelphia’s Grayscale  have released the next single off their new album dropping this September called “In Violet”. Grab a tissue Lovelies, I was a little verklempt watching it, I must admit. It’s a brilliantly crisp video that engages you visually and emotionally. Dropping their second album Nella Vita on September 6 through Fearless Records, it appears that GRAYSCALE is on a mission.

A fan comments on the OMV for “In Volet”: ‘You didn’t have to go this hard…but I’m glad you did.” I agree Nate the Mate, I totally agree.

IN VIOLET – OFF NELLA VITA FROM GRAYSCALE

Vocalist Collin Walsh told PopCrush, “When I die, I want people to celebrate my life and enjoy each other’s togetherness, rather than mourn my death in a miserable way. I’ve dealt with a lot of loss and long episodes of grief the past couple of years, and it made me realize how much it can wear on you. When I go, I want everyone you to celebrate, sing, laugh, and dress in violet.”

The singer furthered, “We’ve been keeping quiet for a while. Now it’s time for you to hear our second release. You’re going to dance, laugh, and cry all at the same time.”

grayscale‘S Mission, besides making me tear up and making killer music, is to create a stir of emotion in a listener that makes you think about living life and celebrating it all; the good, the bad, and the painful. Now, I’m completely all in, awaiting the release of Nella Vita. Keep an eye out for a Record Review of this new release, because I’m completely curious about the rest of the tracks and where they will take us!

Under a heavy influence of everything from ’90s rock to funk, as well as a rotation of modern hip-hop and R&B, Grayscale dove headfirst into writing Nella Vita. At the top of 2019, the band traded its hometown of Philadelphia for Austin, Texas, holing up in the Machine Shop alongside producer MACHINE [Lamb of God, As It Is, Armor For Sleep, Four Year Strong]. The resulting collection of tracks is one that sees the band chronicling life, its many facets, and its many complications, as they themselves have experienced.

GRAYSCALE

“In Violet” follows the bittersweet first single “Painkiller Weather,” which is a story about being in love with someone who is unable to free themselves from their vice. Watch the video here

Throughout Nella Vita, the quintet explores themes of sex, drugs, death, despair, and everything that embodies life, through a lens that, though far from rose-tinted, finds a lot of positivity in surviving the darkest of experiences. The title of the record and its 12 tracks are a veritable journey that’s both pensive and cathartic. Grayscale manage to bring out the light in the dark and much of the album taps a pop sensibility that will have you singing along and empathizing with the lyrics in no time. 

“It’s really personal,” explains Walsh about Nella Vita. “The music provokes a lot of visuals, because it’s very conversational, real, and romantic. I suppose that’s just how I write. The songs capture the spectrum of emotions that you experience in life, and real experiences like love, sex, being a teenager, addiction, pain, joy, grief, death, and everything. Life isn’t just one thing; neither is music. We’re a rock band, but we want people to dance, laugh, cry, and have fun.”

NELLA VITA DROPS SEPT. 6 FROM FEARLESS RECORDS

NELLA VITA TRACK LISTING:
1. “Just Right”
2. “Baby Blue”
3. “In Violet”
4. “YOUNG”
5. “Twilight (My Heaven)”
6. “Old Friends”
7. “Painkiller Weather”
8. “What’s on Your Mind”
9. “Asbury”
10. “Desert Queen”
11. “In My Arms”
12. “Tommy’s Song”

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